Insights: Drafting a Playbook in Real Time
COVID-19 & INVESTOR COMMUNICATIONS
COVID-19 has given rise to a new strategic messaging challenge without precedent for all investor relations professionals. We have been closely tracking how companies have been communicating the broad impacts of the virus to business to ensure we are best positioned to help our clients deliver the thoughtful and nuanced messages we believe are essential. Communications related to the pandemic have been broad, ranging from simple updates on approaches to workplace safety to guidance suspensions to comprehensive operational updates outlining business disruptions and rollout of mitigations measures. We provide excerpts of communications from an array of industries, which we hope you will find to be a useful resource, particularly as earnings season preparations begin. We have summarized our key takeaways below.
In additional to helping our clients craft their narratives, we are actively focused on ensuring that communication channels between companies and institutional investors remain open. In times of uncertainty (and at most times), it is important for management teams to remain available to their existing and potential investors. This is no simple task in times like these, and we are coming up with new approaches daily based on what we are learning from the buy side. Our broad network of institutional investors is divided into two camps – those that are laser focused on managing risk in their portfolios and those who are working to identify companies that display sufficient strength and flexibility in their business operations. The constituents in each camp is changing at a fast pace, and targeting, outreach and engagement has therefore become a bit more relationship-driven. Our goal of ensuring that our client’s core messages are communicated to the right people at the right time through precise targeted outreach and engagement is unchanged.