Expanding Awareness of a European Company in North America

Client faced limited visibility and undervaluation in North America despite strong performance

Our client, a leading European headquartered Industrials company, traded at a steep valuation discount to its U.S.-listed peers despite generating the majority of its revenue from North American activities. Despite strong operating performance, the company struggled to gain traction among North American investors due to limited visibility and lack of research coverage by U.S.-based analysts. Rose & Company was engaged to expand awareness among North American investors, particularly large, long-only fund complexes, as our client contemplated switching its listing to the NYSE.

Enhancing North American investor engagement through strategic outreach and tailored messaging

Our team developed a comprehensive strategy to introduce the company to North American investors, arranging over 50 introductory meetings during the first year of our engagement. Detailed feedback from prospective investors indicated a willingness to conduct further due diligence. As our initial efforts highlighted strong investor interest, we began to gauge the potential impact of a dual listing or a change in primary listing exchange.

We laid the groundwork for the company’s eventual decision to move its primary listing to the NYSE by helping the company tailor its investment narrative to a U.S. investor audience and conducting targeted non-deal roadshows, both virtually and in-person, to potential shareholders of a U.S.-listed security. We also helped our client evaluate and select the most appropriate partners, including outside counsel, investment banks, and other third parties, to ensure a successful transition. Following the change in listing venue, we began an ongoing investor marketing campaign to ensure the success of the transition.

Driving a 40% share increase and narrowing the valuation gap with U.S. peers

Our strategic partnership drove significant results for our client. Targeted ongoing outreach and engagement efforts resulted in introductions to key North American investors and, together with the change in listing venue, generated an influx of new shareholders. Our client’s shares increased by 40% in the six months following the change in listing venue, dramatically narrowing the valuation gap with its U.S.-listed peers. Additionally, a healthy long-only shareholder base was quickly acquired since the groundwork had been laid in advance