The “New Normal” Will Simply Be Normal

Simon Rose, CEO of Rose & Company, participated in a webinar hosted by IR Magazine and Q4 to discuss strategies for navigating the new normal for investor targeting and outreach.

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About this talk

After surviving an earnings period like no other, IROs are now faced with targeting and engaging investors in this ‘new normal’. Until there’s a vaccine or alternative treatment for Covid-19, there will continue to be a heavy reliance on virtual meetings as a means of engaging investors. This is driving many companies to think about how they can use the technology to their advantage and make the most of the virtual format.

Topics discussed

• The mid-term outlook for the corporate access landscape
• How companies are beginning to think about virtual investor targeting
• How the new landscape can be turned into a positive for issuers looking to target previously hard-to-reach investors